Google and facebook tighten grip on us digital ad market. Our surveys suggest that student awareness of the rental market is already high and that future rental intent has slowed drastically since 2012. Amazon keeps firm grip on ebook market, even as the format. In recent years the majority of scrutiny on price promotions in publishing has been focused on ereading, with sonys controversial decision to discount selected e books to 20p in its uk store grabbing. Recently, a new type of player, the rentaltextbook retailer, has emerged. The global e book market is fragmented with many independent authors and publishers, while certain players account for a majority share in the market. Read on almost any device, including smartphones, tablets, chromebooks, computers, and assistive technology devices.
Ebook sales never declined, according to a presentation yesterday at digital book world in new york city. The idpf has aggregated quarterly statistics from the aaps program and earlier idpf statistics program represented in the graph below. Indie authors have cause for celebration with recent. And by shipping books from distributors or amazons essentially endless warehouse space, the companys digital storefront could offer a wider selection than any brickandmortar store.
The 2017 global ebook report is available at a price of 20 here. For details on the aaps statistics program, please refer to the aap website. They are the largest publishers, but they are also losing market share. The united states continues to be the biggest market for the audio format and in 2017. In the us, windows share of institutional purchases of mobile computing devices notebooks, chromebooks, and tablets, but no desktops in. Digital education publishing market in the us 20192023 12%.
But some some analysts caution against reliance on the aap stats, citing the emergence of a rapidlygrowing independent ebook publishing. E books as a proportion of the market hit a high point in 20 of 28%, and overall the us book market has risen at a compound annual growth rate of 2% over five years. Audiobooks are the fastest growing segment in the digital publishing industry. Several companies are concentrating on increasing their digital catalogue for users. Books market size, share, analysis global industry. Access the largest library of textbooks, bestsellers, childrens books, career resources, and more for people with reading barriers. Jan 03, 2018 amazon was responsible for about 44 percent of all u. What is quite surprising is that toronto based kobo only accounts for half of barnes and nobles digital sales, which is around 34% of the total us. E book sales never declined, according to a presentation yesterday at digital book world in new york city. Google and facebooks share of digital advertising in the us has shrunk for the first time, weakening the two tech giants duopoly in the worlds biggest ad market. Roughly twothirds of americans 65% have read a print book in the last year, which is identical to the share of americans who reported doing so in 2012 although down slightly from the 71% who.
Ebook market size, share, analysis, 20142024 industry. Despite the slight shift in total ebook sales, one channel within the digital space saw significant growth. Ebook market global industry analysis, size, share, growth. Digital education publishing market in the us 20192023. Data on the whole of the digital market is not currently available, so the bookseller has estimated that if the big five hold a similar market share in digital as they do in print 56%, there. Jan 22, 2018 on the print front, amazon is indeed very close to half the us market. In the united states, ebook market is forecast to grow at 21. Walmart makes a late entry into the ebook market the. The rise of audiobooks and the podcast industry deloitte us. When looking at the ebook market share in 2019, we saw that the data shifted a bit. Key players in the market adopt strategies such as jointventures and partnerships with. Sep 01, 2016 readers today can access books in several common digital formats, but print books remain substantially more popular than either e books or audio books.
As an example, in the united states, revenues from sales of print books for consumers trade books in the first six months of 2019 rose by 2. Ebook market size, share, analysis, 20142024 industry report. Walmart makes a late entry into the ebook market the new. Harlequin said worldwide digital sales comprised 20. Jan 20, 2015 the top five publishers represent 56% of bookscans print volume in 2014. In august 2019, the american association of publishers, which represents mostly traditional book publishers, reported that, among their members, ebook sales accounted for 14. Although this shift has benefited publishers so far, it could threaten their market share significantly in the next three years. We expect rentals to peak at about 30 percent of assigned textbooks, taking share primarily from used books. Jan 25, 2018 walmart is making a circuitous and belated push into the digital book market, teaming up with a japanese company to sell e books and audiobooks. Over the years, the book industry has remained a massive, greatly influential global consumer market.
In 2012 amazon rose to have a controlling interest of 65% of the digital book market while nook decreased to 20% and kobo had a meager 8%. To calculate the market size, the report considers the. Looking at us ebook statistics and trends publishing. Amazon keeps firm grip on ebook market, even as the format loses market share. Jun 17, 2016 the share of print books purchased was also the highest among the heaviest screen users, the socalled digital natives, ages 1824 83%, and lowest 61% among 55to64yearolds. Majority of americans are still reading print books pew. Quickbooks enjoys 80% market share with 29 million small. According to international publishers association, in 20, the book publishing market was dominated by countries such as the u. Ebook market global industry analysis, size, share. Industry statistics international digital publishing forum. The global ebook market is fragmented with many independent authors and publishers, while certain players account for a majority share in the market. Ebook market share 2019 ebooks make up 18% of total book sales. The share of print books purchased was also the highest among the heaviest screen users, the socalled digital natives, ages 1824 83%, and lowest 61% among 55to64yearolds.
On the print front, amazon is indeed very close to half the us market. However, the market for printed books is declining with the digitization of books and its easy availability and exchange. Walmart is making a circuitous and belated push into the digital book market, teaming up with a japanese company to sell e books and audiobooks. Google and facebooks grip on digital advertising shows. Interestingly, while audiobooks are rapidly gaining share in both the book market and the overall media market that share isnt coming from print books. Windows pcs gain share in k12 in the us, but chromebooks. Amazon keeps firm grip on ebook market, even as the. The us ebook market in 2014 the nielsen view the bookseller. The books market based on product type is bifurcated into trade and other.
Most of the genres such as fiction, nonfiction, literature, young children are covered under this segment. Over 85% of e books published are in english language and the variety of e books range from educational material, professional stm to literature as well. Amazons kdp, apples ibooks author, among others hold a dominant share in the global e books market. Amazon grabbed 4 percent of all us retail sales in. That said, however, certain genres maintained a larger share in the digital realm than others, including romance and thrillers. Jun 02, 2015 e books as a proportion of the market hit a high point in 20 of 28%, and overall the us book market has risen at a compound annual growth rate of 2% over five years.
Amazon was responsible for about 44 percent of all u. This market share, however, is slightly less than in 2017 when books was 89. As a result, e books share of the total market slipped from 27% in 2014 to 24% last year. Bookshare an accessible online library for people with. In 2017, for the first time, mobile will represent more than half 54.
Ebook sales falling for the first time, finds new report. The timeline shows amazons share in the book market in the united states from the second quarter 20 to the third quarter 2015, by format. Our own bookstatderived total of 312 million print units sold by amazon in 2017 is 45. Sales for amazon ebooks through publishdrive jumped by 8%, from 39% in 2018 and 47% in 2019. The asia pacific ebook reader market estimated to account for a market value share of about 27% by the end of 2017 will experience an increase in market share to the tune of a whopping 310 basis points to hold a market share of about 30% by the end of the forecast period in 2020. Feb 27, 2019 by category, amazon has more than half of the online market share in seven of 17 categories. Npd pubtrack digital tracks ebook sales but because it is a publisher datashare model, the data does not include selfpublished ebooks, writes npds allison risbridger by email. Intuit quickbooks operates in the small business market, sized at approximately 29 million businesses in the us, and it has more than 80% market share with small businesses that use financial. Oct 09, 2015 what is quite surprising is that toronto based kobo only accounts for half of barnes and nobles digital sales, which is around 34% of the total us market.
With 53% of sales happening in nonamazon sales channels, its clear that amazon shouldnt be your only bet. Readers today can access books in several common digital formats, but print books remain substantially more popular than either e books or audio books. Books are back because amazon likes them financial times. Mar 06, 2018 in the us, windows share of institutional purchases of mobile computing devices notebooks, chromebooks, and tablets, but no desktops in the k12 education market grew to 25. Sep 30, 20 the uk market in 2008 was estimated to be only % of the us market value although the uk represented the second largest market in europe. The uk market in 2008 was estimated to be only % of the us market value although the uk represented the second largest market in europe. By category, amazon has more than half of the online market share in seven of 17 categories. The top five publishers represent 56% of bookscans print volume in 2014. Digital education publishing market in the us is expected to post a cagr of nearly 12% during 20192023, according to technavio.
The international digital publishing forum collects quarterly us trade retail ebook sales in conjunction with the association of american publishers aap. Smartphone market share worldwide by vendor 20092019. Apr 12, 2019 digital education publishing market in the us is expected to post a cagr of nearly 12% during 20192023, according to technavio. Global ebook market revenue, by genre, 2014 2024 usd billion over the past few years, the use of e books has been significantly growing owing to increasing availability of digital versions of traditional books.
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